Etnocentryczne zachowania nabywcze miejskich srebrnych singli w Polsce

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Artykuł - szczegóły

Czasopismo

Nierówności Społeczne a Wzrost Gospodarczy

2023 | z. nr 76 | 93--120

Tytuł artykułu

Autorzy

Tomasz Zalega

Warianty tytułu

Ethnocentric Buying Behaviour of Urban Silver Singles in Poland

Języki publikacji

Abstrakty

Artykuł ma charakter badawczy i dotyczy analizy zjawiska etnocentryzmu konsumenckiego wśród miejskich srebrnych singli w Polsce. Jego podstawowym celem jest identyfikacja wpływu etnocentryzmu konsumenckiego na przebieg procesu decyzyjnego samotnych osób starszych. W pierwszej części tekstu wyjaśniono pojęcie i istotę trendu konsumenckiego, jakim jest etnocentryzm konsumencki. W dalszej części opracowania skoncentrowano się na konceptualizacji badań oraz opisie próby badawczej i jej cech charakterystycznych. Z kolei w ostatniej części tekstu, w oparciu o przeprowadzone badania, podjęto się próby uchwycenia zachowań konsumenckich samotnych seniorów wpisujących się w ideę etnocentryzmu konsumenckiego. Z informacji uzyskanych z obu etapów przeprowadzonego badania wynika, że postawy etnocentryczne wśród srebrnych singli występują najczęściej na rynku produktów żywnościowych, zaś w mniejszym stopniu uwidaczniają się one w przypadku zakupu produktów nieżywnościowych. Natomiast natężenie tych postaw zależy od cech demograficzno-społecznych respondentów. Postawy etnocentryczne w swoich decyzjach konsumenckich częściej wykazują samotni mężczyźni niż seniorki. Wybór produktów krajowych wymaga od konsumentów posiadania pewnej wiedzy społeczno-ekonomicznej, która pozwoli im na podjęcie decyzji zakupu w sposób przemyślany, zgodny z własnymi preferencjami i odczuciami. Natomiast w postawach etnocentrycznych obok elementu poznawczego, jakim jest wiedza (również przekonania), duże znaczenie mają także elementy psychologiczne (afektywne - uczucia), które pozostają z tym pierwszym w ścisłym związku i harmonii. (abstrakt oryginalny)

The aim of the article is to identify groups of European Union countries characterized by a similar level of economic resilience in the period of numerous crisis situations and to identify the relationship between the level of economic resilience and the level of economic development, with particular emphasis on the situation in Poland. The hypothesis is that Poland is characterized by weak economic resilience, and the level of economic resilience's EU countries is correlated with the level of economic development. The subject scope of the study concerns the level of economic resilience and the level of economic development. The subjective scope of the study covered the EU countries, excluding Luxembourg and Malta, within the year 2021. The article uses literature analysis and a statistical research method. Each country of the EU has a different level of economic resilience. The highest level of economic resilience is found in the Nordic countries and the Netherlands. Poland belongs to the group of countries with the lowest level of resilience, but it is slightly higher in the case of aspects related to educational and financial resilience. Less resilient countries, such as Poland, may therefore find it more difficult to adapt to the European Commission's policy direction. The level of economic development of countries is strongly positively correlated with the level of their economic resilience (excluding the outlier observation - Ireland - the Pearson correlation coefficient between the economic resilience index and GDP per capita in PPP for 2021 was 0.883). (original abstract)

Słowa kluczowe

Zachowania konsumentaKonsumpcjaEtnocentryzmLudzie starsi

Consumer behaviourConsumptionEthnocentrismElderly people

Czasopismo

Nierówności Społeczne a Wzrost Gospodarczy

Rocznik

2023

Numer

z. nr 76

Strony

93--120

Opis fizyczny

Twórcy

autor

Tomasz Zalega

Uniwersytet Warszawski

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